If you’re someone who loves to take rides with a touch of luxury and comfort, then you must be familiar with Lyft, one of the leading ride-hail services in the world. Apart from providing comfortable rides, Lyft has also gained quite a reputation for its creative brand identity. In this post, we’ll take a deep dive into the different logos used by Lyft and explore their evolution over the years. Let’s start by taking a look at Lyft’s current logo, which features a friendly font that’s easy on the eyes, with two horizontal lines of pink and purple, which can also be seen to form an abstract smiling face. This simple yet effective design is perfect for a ride-hailing service that prides itself on providing friendly, comfortable rides for its passengers. The evolution of the Lyft logo started in 2012. The original logo featured the text “Lyft” in a bold and playful font with a pink and purple streak behind it. The streaks were said to depict the lights from a car’s taillights at night. This design was created to showcase Lyft’s fun and playful brand personality. In 2013, Lyft introduced the mustache logo that instantly became an iconic symbol of the brand. The logo featured a pink, furry mustache with the word “Lyft” in white underneath it. The mustache was used in creative ways, including as a car accessory that drivers could attach to their car’s grills. The mustache logo was replaced by the current logo in 2015. The new logo was designed to convey a more abstract, modern look. It featured a more minimalistic design with a sans-serif font and the two horizontal lines of pink and purple. The lines were a nod to the original pink and purple streaks in the first logo. The new logo was a success, and it has become the logo that is most commonly associated with Lyft today. Apart from the primary logos, Lyft has also designed various supporting logos and icons. These icons include the famous pink mustache, the pink glowing “pickup” icon, and the pink “Rating Star” icon. The pink glowing pickup icon is shown on the driver’s phone when they are picking up a passenger. The rating star icon appears next to the driver’s name and rating within the app. In addition to these icons, Lyft has also created a unique branding identity through various marketing activities. For example, Lyft’s app uses playful illustrations to guide users through the onboarding process. The illustrations feature cute, imaginary characters that add a touch of personality to the Lyft brand. Moreover, Lyft has also created a few different versions of its primary logo. For example, there is a version called the “Starburst” logo, which features a pink and purple starburst around the text “Lyft.” This version of the logo was designed for promotional purposes, and it’s commonly used on Lyft’s social media channels and advertising. In conclusion, Lyft’s various logos and branding elements have played an instrumental role in building the brand’s identity. From the original playful streak logo to the mustache logo that quickly became an icon, and finally, the current modern logo, Lyft has managed to create a strong brand identity that’s easily recognizable worldwide. So the next time you take a ride with Lyft, take a moment to appreciate the branding elements that contribute to Lyft’s unique brand identity.
